LAW 1: GREAT BRANDS IDENTIFY
The term “brand” may have roots on the range, but regardless of origin, “branding” is now known as the art of creating a recognizable identity that’s associated not just with your graphic image, but with every aspect of your company.
A well-crafted brand establishes identity. It tells your customers who you are, what products and services you offer, how you do business, and what treatment they can expect if they stop by in person or online. A terrific example? Shining Lotus in Denver, Colo. For starters, this metaphysical store played off Denver’s nickname as the “Shining City”, then the owners chose a sleek lotus with silver-foil leaves–ultra clean and modern. This brand instantly tells customers that Shining Lotus is a progressive metaphysical store with an Eastern focus located in Denver. It’s clever, smart, and customers get it.